Compiled by Josephine Gross, Ph.D.
How can you squander even one more day not taking advantage of the
greatest shifts of our generation? How dare you settle for less when the world
has made it so easy for you to be remarkable?
Social media is about sociology and psychology more than technology.
Think like a publisher, not a marketer.
—David Meerman Scott
Social media isn’t the end-all-be-all, but it offers marketers
unparalleled opportunity to participate in relevant ways.
It also provides a launch pad for other marketing tactics.
Social media is not an island. It’s a high-power engine
on the larger marketing ship.
You will make mistakes. If you are sincere about helping the community,
the authenticity will show and your mistakes will be forgiven.
Technology is Generation Y’s third hand and second brain.
Twitter represents a collective collaboration that manifests our ability
to unconsciously connect kindred voices through the experiences that move us.
As such, Twitter is a human seismograph.
Don’t say anything online that you wouldn’t want plastered
on a billboard with your face on it.
Monitor, engage and be transparent; these have always been the
keys to success in the digital space.
We’re still in the process of picking ourselves up off the floor
after witnessing firsthand the fact that a 16-year-old YouTuber
can deliver us three times the traffic in a couple of days that some
excellent traditional media coverage has over five months.
Twitter is a great place to tell the world what you’re thinking
before you’ve had a chance to think about it.
To utilize social media tools effectively and properly,
you must absolutely generate
spontaneous communications in direct response to what others
are saying or to what is happening in that moment.
Be yourself. Be conversational. Be engaged.
Technology changes, humans don’t.
Quit counting fans, followers and blog subscribers like bottle caps.
Think, instead, about what you’re hoping to achieve
with and through the community that actually
cares about what you’re doing.
Engage rather than sell. Work as a cocreator, not a marketer.
—Tom H. C. Anderson
The common reputation of Twitter is that it’s
frivolous, which isn’t the case. If it’s set up right, it’s a rich
environment of lots of learning and sharing of important material.
It’s not just “what I had for breakfast.”
The polling of Internet users shows that friends’
recommendations are the most
reliable driver behind purchasing decisions. Right now
that market is largely untapped. Facebook and other social
networks can allow that to happen.
Ask yourself this question constantly: where can I add the most value to
what matters most to me and the people who care about me?
Advocacy is the newest kid on the marketing block. While we’ve always known
that people make decisions based on advice from their peers, we’ve never been able
to bake that into a plan the way we have now.
If content is king, then conversion is queen.
You can’t buy attention anymore. Having a huge budget doesn’t mean anything in
social media. The old paradigm was pay to play. Now you get back what you
authentically put in. You’ve got to be willing to play to play.
– Alex Bogusky
I hear YouTube, Twitter and Facebook are merging
to form a super-social media site – YouTwitFace.
– Conan O’Brien