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  CONTENTS >> PROFESSIONALISM   Jan/Feb 2011
 
EXECUTIVE SUMMARY

Next-Generation Networking

How to Use Social Media and Online Marketing for Business Results

By Jonathan Budd



Social media sites do not exist for people to spam others with their products or services, or to be used blatantly as free commercials for their businesses. Instead, these sites exist to connect people. The correct way to leverage social media in today’s marketplace is to use it as a networking tool, one with which you can build a huge following of like-minded, targeted and related prospects. The truth is, people do not mind buying; they just don’t want to be sold. You can get a ton of business from contacts who came from Facebook, if you focus primarily on providing value via your fan page and Facebook profile.
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