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  CONTENTS >> NT INTERVIEW   Jan/Feb 2011
 
EXECUTIVE SUMMARY

The Age of Transparency

A Conversation with Mike Dillard, creator of Magnetic Sponsoring

By John David Mann



Mike Dillard is considered one of the leading authorities on what has become known as “attraction marketing,” and the intersection of Internet marketing with network marketing. More than a million people have subscribed to his Video Boot Camp newsletter, and his Magnetic Sponsoring system is one of the most widely used, studied and discussed models in the business. In this article, Mike comments on how the Internet has changed the business landscape in general, and the challenges and opportunities this shift presents to the network marketing profession.
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