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  CONTENTS >> PROSPECTING   Jan/Feb 2011
 
EXECUTIVE SUMMARY

Attraction Marketing

Three Steps to Becoming an Icon to Your Prospects and Clients

By Adam Holland



Imagine being able to attract only the kind of people you want to work with into your business. If you’re promoting a health product, how about having health-conscious people asking you how they can buy your products? Or if you’re promoting a travel company, imagine having travel enthusiasts contacting you to get travel discounts. To make this possible, learn how to use Pay Per View to generate qualified leads. Second, create a few videos that show you talking about your business, upload them to YouTube or Viddler and post them on your site. Third, grow your social media empire by effectively branding yourself.
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