FROM: ST. TROPEZ, FRANCE
FRIDAY, 3:27 P.M.
When people find out I've travelled to over seventy-five countries and built a network marketing organization in over twenty-five, they often ask, "How can I build my organization in a foreign market?"
Let's say you live in Chicago and your company just opened up Japan. How are you going to build an organization in this new market when you don't know anyone in that country?
Here are some common ways that often fail:
This summer, my family visited Europe for a month-long vacation. Our first stop was St. Tropez, France, to hook up with Ørjan and Hilde Sæle. We rented a luxury Mangusta yacht with a crew of three for a full week. This had been on our bucket list for years. Check! In this photo we dropped anchor near a remote beach on our way to Nice to enjoy a lunch of fresh seafood prepared by the onboard chef. Dreams do come true!
1. Buy some names, phone numbers and email addresses of potential opportunity seekers in Japan. Contact them directly. What happens? Usually not much. These cold leads don't know you or your opportunity, and they certainly don't trust a salesperson calling from Chicago.
2. Buy an airline ticket, fly to Japan, aggressively stalk strangers and force them to listen to your sales pitch. This doesn't work in Chicago where everyone speaks English, so it certainly will have its challenges in a foreign country.
What can we do? We need prospects who understand and trust us. We need to find local prospects who have contacts in Japan. Where do we find these people? Try these three methods to start the creative flow:
1. Instead of flying all the way to Japan, why not simply go to Chicago's O'Hare Airport and mingle with the passengers waiting to board a plane to Japan? Most of these prospects speak English and have contacts in Japan. And, you'll be home in time for dinner.
2. Go to some of the Japanese restaurants in your area. Buy a glass fish bowl and offer to place it near the cash register. Tell the manager that customers can place their business card in the bowl to win a free lunch. Once a week you can draw the winning business card. Now you have a great mailing list to announce your company's opening in Japan. Some of these Japanese food enthusiasts are likely to have contacts in Japan. It's a great way to get referrals.
3. Ask yourself, "Who do I know who lives in Japan?" Make a list of names. Next, ask, "Who do I know who may know someone who lives in Japan?" Ask each member of your team the same questions, and weave
these questions into the conversation with everyone you meet. Collect the names and start the exposure process.
The first two methods cost a lot of money and carry a high risk of failure. The second three methods cost very little and provide a genuine chance of successfully finding good prospects and referrals for your business. The principle of thinking globally while acting locally works wonders in network marketing.
ART JONAK is a Networking University faculty
member, a successful network marketing leader
and widely respected trainer.
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