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  CONTENTS >> INTERNET MARKETING   Sep/Oct 2010
 
EXECUTIVE SUMMARY

Step Up Your E-Networking

Build a Positive Online Presence to Boost Your Bottom Line

By Jean Kelley



When a prospect is thinking about doing business with you, he or she will likely do a social-media search for you. That's why you and your company need to have a strong online presence on business networking and social media sites. In order to use these networking sites effectively, don't just be a contact collector; be a contact cultivator, have a clear purpose and add some personal flair to your profile.
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