At the age of 21, Ruben Gonzalez decided he wanted to compete in the 1988 Calgary Olympics in the sport of luge. He paid a huge price to make it to the Olympics. “Everyone will pay a huge price for success,” he says. “The price of success is non-negotiable—but the price of regret is a hundred times bigger. You might as well go for success. It’s a lot more fun. Which will you choose: instant gratification or long-term success? The quality of your life hinges on that choice.” Ruben went on to compete in the 1992 and in the 2002 Winter Olympics. This year, when he competed at the 2010 Vancouver Games at the age of 47, he became the first person to ever compete in four Winter Olympics each in a different decade.