In traditional science, we arrive at the truth by proffering a hypothesis, then accumulating data to prove or disprove it. The data force the conclusion. Reverse truths work the opposite: the hypothesis or belief creates the data. Our assumptions select what we perceive of the world and determine what meaning we attach to our perceptions. Believing is necessary in order to see. Good coaches, just like good parents, know and apply this principle by believing in their clients until they have reason to believe in themselves. Applied to network marketing, this reverse truth becomes: believe in your downline partners and they will show you why you do.