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  CONTENTS >> PROFESSIONALISM   May/Jun 2010
 
EXECUTIVE SUMMARY

The Power of Warm Market

Learn to Talk to the People You Know

By Jackie Ulmer



Social media sites make it easy to reconnect with people from your past as well as build new relationships. However, prospecting online is not a starting point for inexperienced networkers who have not yet taken that proven step of contacting their warm market list. If you want to venture out into the online world, building skills and belief by working with your warm market is critical. While most people you know will not be interested in your business, there is typically an ace or two on everyone’s list. If you don’t talk to your warm market, you’ll never know who those aces are.
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