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  CONTENTS >> TRAVEL REPORT   May/Jun 2010
 
EXECUTIVE SUMMARY

What to Look for in a Prospect?

The Single Most Important Attribute for Success

By Art Jonak



What does it really take to succeed in this business? Is it having the right attitude? Being in the right place at the right time? Just plain being persistent? The single most important quality to look for in a prospect is motivation. A motivated person can always learn the skills to build a massive business. A skilled person, on the other hand, may be lazy or not want a business opportunity. Avoid unmotivated, skilled prospects: it’s a lot easier to show a motivated person what to do than to try to motivate a skilled person to work.
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