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  CONTENTS >> LEADERSHIP   May/Jun 2010
 
EXECUTIVE SUMMARY

The Marriage of Character and Skills

People Buy into Leaders before Companies or Products

By Orrin Woodward



Mastering the skills of getting people started right in our business is critical, but even more important to your long-term success is getting people right. When you help a new distributor get started, you are not simply teaching skills to a robot. A new person can prospect and share the product and compensation plan with or without character. But the key to building a strong culture and lasting community is to implement a program of leadership development along with skills development.
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