Kevin Hall has had a lifelong fascination with the deeper meaning of words and how they can help us discover our purpose. Kevin is cofounder of the "Statue of Responsibility" project envisioned by Dr. Viktor Frankl and has been credited with wordsmithing and trademarking the original slogan for the 2002 Olympic Winter Games, "Ignite the Fire Within." In his new book Aspire, Kevin helps people tap into the inherent power of words and how to use them as tools for reaching their highest aspirations.