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  CONTENTS >> ART JONAK'S TRAVEL REPORT   Mar/Apr 2010
 
EXECUTIVE SUMMARY

The Pygmalion Effect

Interpersonal Communication Is What Makes Network Marketing Work

By Art Jonak



Some distributors will do anything but talk to prospects. Do you tell them the truth about the business? Do you tell them to go out and take action? Remember the Pygmalion effect: the greater the expectation you place upon people, the better they perform. Believe in your distributors. Expect higher results. Your distributors will rise to the occasion, because they think your expectations are the norm.
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