LEADOFF
The Pie Lady

How do we create a strong culture that appeals to people? Just as we create our reality with our beliefs and actions, culture is created with our collective mindsets and behaviors. Some principles that foster a lasting sense of community are transparency, trust, excellence, generosity and sustainability.

SPECIAL SECTION
Networking University

Letter from the Dean • Faculty Recommends • Webinar Schedule

PERSPECTIVES
Words of Wisdom

Contemplations on creating culture in business.

OUR TIMES
A panel of four guest commentators ponders the question, “How do you create culture in your business, and why does it matter?”

LEADERSHIP
Be an Opportunity Manager

Daniel Burrus
What if there were a way to predict the challenges your organization will face and stop them from ever happening? Short of having a reliable crystal ball, most people believe such a concept is impossible. In reality, you can solve tomorrow’s problems today—you simply need to give yourself an hour a week to do so. Before long, you’ll become addicted to that hour and will expand it—and when that happens, you open yourself up to a whole new world of possibilities.

ART JONAK'S TRAVEL REPORT
Earn Your Success

Art Jonak
There is no instant, flash success in network marketing. You have to earn your success in this business, which is why some people grow faster than others. If you don’t have any friends, people hate you and no one respects you, there’s only one way to get your network started: you’ll just have to start building some new relationships. Once you do, your business will grow.

LEAD STORY
A Company in Love

Colleen Barrett likes to say that her qualification for becoming the president of Southwest Airlines was that she was a legal secretary with an Associate’s degree. A native of Vermont, Colleen moved to Texas in 1967 and began working for a lawyer named Herb Kelleher in his San Antonio law firm—one of whose clients had started a little airline. After a series of brutal legal battles with a handful of other airlines, the little-engine-that-could airline emerged a bit bruised around the edges—and crystal clear on its purpose: they were going to be the airline that treated people right.

NT INTERVIEW
The Best Service in the World

Tony Hsieh joined Zappos in 1999, just three months after the company started. Within a few years, they had developed a company culture focused on ensuring that every customer interaction results in the customer saying, “That was the best customer service I have ever had.” Building a huge word-of-mouth reputation among their legion of devoted customers, Zappos grew from an idea to over $1 billion in annual gross sales. Today Tony runs a billion-dollar empire that has the culture and feel of a mom-and-pop store, where good things are always happening and business is always fun.

MASTER NETWORKER
Blessed to Be a Blessing

Rose Marie Glenn is a mother of seven, a grandmother of nine and a great-grandmother of one—so far. Born to an American father and an Asian mother, she grew up in the Philippines where she lives today. Rose Marie is also a seven-figure income earner in a large network marketing company that operates in the Pacific Rim. Deathly afraid of talking to people when she started, today she runs a global business spanning thirty-two countries. Sometimes she still wonders, how was this possible? Partnering with God, she says, is what enabled her to manifest her dreams and reach her destination.

MASTER NETWORKER
Welcome to China!

Shawn Gray is a network marketing leader focused on building a worldwide organization. He currently is living in Beijing with his wife and son, and loving every minute of it. “Fortunes are going to be made from international expansion in the coming years,” says Shawn, “but many Americans don’t think about it. The truth is, anyone can grow an international business today, even from home. The next five to ten years are going to be a very exciting time, because commerce and communication are going to integrate globally. This is going to make our business even more fun, more open and more borderless.”

MASTER NETWORKER
Truly Home Based

Matt and Johnna Parr form a team of stellar network marketing leaders as well as stay-at-home parents of two teenage daughters. Matt learned his first leadership lessons in the military, where his mantra was, “Free the Oppressed.” Thanks to network marketing, he took this mantra from a dream and a hope and made it a reality. Johnna teaches her team the most important lesson she learned in the business: “When your belief in yourself and your dream is greater than your belief in other people’s opinions, you’ll have mastered your life.”

PERSONAL GROWTH
Ordinary Greatness

Pamela Bilbrey
Greatness has far less to do with that one special quality a person possesses than with his or her day-in-and-day-out habits and character as a whole. While it’s true that certain circumstances may give you a leg up in life, they don’t determine greatness. Your own actions do. Greatness is really about doing the ordinary, everyday things consistently well. This article offers a set of practical guidelines for greatness that you can implement right away.

NETWORKING
It Pays to Speak Well

Deborah Shames and David Booth
What if we are experts in what we have to offer, but ineffective at standing up in front of a room and promoting our services? Or if we have no idea what we do differently than our competition? Or if we hold the belief that clients have a negative impression of our profession? These are all valid concerns people have when they join networking groups. The good news is, you can learn to sharpen your speaking skills. When done well, speaking is the least expensive and most effective way of setting yourself apart.

INTERNET MARKETING
A Never-Ending Cocktail Party

Dan Hollings
Twitter is one of the most dynamic, nonstop marketing and networking tools ever to hit the Internet or mobile web. Once you adopt the fifteen-minutes-a-day strategy offered in this article, you’ll have time to interact socially (as social media requires) and fill your 24-hour timeline with high-quality, interesting tweets so that no matter when a follower tunes in, you’ll be “on the air” with cocktail in hand.

THE CLOSE
Who Gets In
John David Mann
What if, rather than pleading, groveling and begging people to join our organizations, we clearly established our own criteria, based on the amazing culture we wanted to create, and then interviewed only the very best candidates—and held them to that standard? What if we brought in only those people who genuinely fit that description? Who knows. We might start looking a bit like Zappos or Southwest.