Just released as I write, Gary Vaynerchuk’s first book is already a controversial read with more than 100 customer reviews on Amazon. It also comes powerfully endorsed by Tony Robbins (Awaken the Giant Within), Tim Ferris (The 4-Hour Workweek) and Tony Hsieh (CEO of Zappos.com).
You might remember Gary “Vee” from the interview we did with him exactly one year ago. He is a thirty-three-year-old entrepreneur who grew his family wine business from $4 million to $60 million in five years, thanks to his pioneering, multi-faceted approach to personal branding and online marketing.
Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day and his wine business became an industry leader, he began making national TV appearances on the Today Show, Late Night with Conan O’Brien, Ellen DeGeneres, and others.
In Crush It!, Gary shares the keys to his success, showing you how to find your passion and how to turn it, step by step, into a flourishing, monetized business.
“Are you willing to do whatever it takes for the chance to live entirely on your own terms?” Gary asks in Chapter 1. “If so, you’re lucky, because you live in an age of unmatched opportunity for anyone with enough hustle, patience and big dreams.”
Next, he reveals the three simple rules he lives by: 1) love your family; 2) work superhard; 3) live your passion.
Notice how he did not mention the Internet or technology in those three rules? That’s because Gary measures his success by how happy he is, not by the size of his business or by how much money he’s made. He says that, thanks to these three rules, he is 100 percent happy. According to Gary, many people have Rules 1 and 2 down, but they are still not happy, because they aren’t living their passion.
“You may not have connections, or an education, or wealth,” says Gary, “but with enough passion you can make anything happen. … Living your passion means you don’t live for vacations because you don’t need a break from what you’re doing. You’re making money, but you’d do whatever it is you’re doing for free.”
Here are some other memorable quotes:
It’s never a bad time to start a business unless you’re starting a mediocre business.
In order to succeed, you have to offer a relevant and differentiated product or service, be adaptable and most importantly, know how to tell your story.
Building a business today takes a lot of time, effort and focus, but not a lot of dollars—if any. This is the big game changer: everyone has a shot, not just those with extra cash.
Many of the messages in this short book will resonate with network marketers. In addition, you will come away with a better understanding of how to harness the power of the Internet to make your entrepreneurial dreams come true.
Hardcover, 142 pages, $19.99;
Harper Collins, 2009