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  CONTENTS >> MINDSET   Nov/Dec 2009
 
EXECUTIVE SUMMARY

Thriving in the New Economy

Develop Your Mental, Relationship and Financial Capital

By Garrett B. Gunderson



We each have an entrepreneurial responsibility to maximize the value we create for our customers. To increase your bottom line, it is critical to create more value for your customers than you ask from them in return. Increasing your bottom-line value contribution causes your “personal stock price” to go up—even if the overall economy is headed the other direction.


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