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  CONTENTS >> INTERNET MARKETING   Sep/Oct 2009
 
EXECUTIVE SUMMARY

Stand Out

Harness the Power of Your Personal Brand: Part II

By Dave Saunders



To build a powerful personal brand online, be authentic, relevant and consistent. Authenticity creates transparency and establishes a connection between you and your audience. Being relevant means you show your viewer, listener and reader that you’re interested in them and how you may be qualified to help them. Be consistent in every little step you take so your actions don’t contradict your values.
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