CONTENTS >> THE ART OF SALES   Sep/Oct 2009
 
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Sep/Oct 2009 Issue
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THE ART OF SALES
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Lenann McGookey Gardner

Is Your Bias Against Selling Killing Your Success?

Five Steps to Help You Overcome Your Bias and Become a Successful Salesperson

By Lenann McGookey Gardner



Successful sellers understand that the foundation of professional selling is trust, and they know how to create an atmosphere in which trust can grow. Since all the selling methods, tools and approaches in the world won’t help you much if you have a bias against selling, this article presents five steps to help you overcome your bias.
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