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  CONTENTS >> INTERNET MARKETING   Jul/Aug 2009
 
EXECUTIVE SUMMARY

Stand Out

Harness the Power of Your Personal Brand: Part I

By Dave Saunders



The Internet makes it easier than ever to build an audience of people who share your passions and follow you, because of the value you create with your presence and the content you share. Establishing one’s personal brand and exposing an authentic personality online is something anyone can do. More importantly, you can use your brand to increase sales and retain your existing business.


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