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  CONTENTS >> NETWORKING   Jul/Aug 2009
 
EXECUTIVE SUMMARY

Itís All in the Attitude

Elements of Relationship Marketing

By Andrea Nierenberg



As you work with others in your downline or network, you need to help them internalize a sense of loyalty to their customers, a loyalty that comes from relationship marketing. This gives your team a positive attitude that can get them through most situations—no matter how challenging. Applying some simple tactics will allow you to develop a consistent positive attitude and build loyalty with customers and team members alike.


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