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An Impossible Dream
A Conversation with Johan Bruyneel, Team Director for Lance Armstrong and Author of We Might as Well Win
By Josephine Gross, Ph.D.
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Johan Bruyneel is the winningest team leader in cycling history. In 1998, this former professional cyclist from Belgium looked a struggling rider and cancer survivor straight in the eye and said, “Look, if we’re going to ride the Tour, we might as well win.” Johan became the mastermind behind the success of the world’s most celebrated cycling champion, Lance Armstrong, and together they seized a record seven straight Tour de France victories. Johan shares his insights into winning on the road, in business and in life.
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