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  CONTENTS >> THE ART OF SELLING   Jul/Aug 2009
 
EXECUTIVE SUMMARY

What Women Want

Five Easy Steps to Connect with Female Customers

By Dr. Rhonda Savage



Economic hardship has changed the way we are spending our dollars. Since women control the majority of household spending, it pays to learn to treat them exceptionally well. If you don’t meet the needs of your female customers, they will leave you. If you just meet their needs, they’ll stay. If you exceed their needs, they will refer their friends, family and colleagues.


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