LEADOFF
Back to Basics
When we show people a way to invest in their inner wealth and provide them with a medium for exchanging value, we enable them to live from possibility rather than from fear and lack. Wealth and freedom can be attained here and now, when our work fulfills our hearts.

SPECIAL SECTION
Networking University
Letter from the DeanFaculty RecommendsWebinar Schedule

PERSPECTIVES
Words of Wisdom
Contemplations on professionalism in network marketing.

OUR TIMES
A panel of four guest commentators ponders the question, “How can we elevate the networking profession?”

LEADSHIP
Speak Up
Chris Witt
As a leader, part of your job is to rally your people in trying times and point them toward a better future. What better way to do that than with a well-executed speech? A speech in difficult times can be anything from a formal company-wide address to casual remarks at the start of a training call. But the intent is always the same: to keep team members focused, motivated and working hard.

ART JONAK'S TRAVEL REPORT
Facts Tell, Stories Sell
Art Jonak
Good storytellers make the most money in network marketing because they effectively communicate their presentation to prospects. They wrap all their facts inside a story and deliver it directly to the prospect’s brain. Stories are what prospects remember from our presentations. Facts, charts and details are quickly forgotten, but stories leave an impact. Use more stories if you want to get people’s attention.

MINDSET
Your Personal Economic Stimulus Plan
Kim Marcille
Whether you’re a business owner or a professional, the prospect of creating financial success may seem remote in the current economic situation. If you’re wondering how long our current travails will go on and are hesitant to place your bets, this hesitation is also affecting your financial results. Before you let any more time, money and opportunities slip away, here are some ideas for taking your revenue generation plan in hand.

LIFESTYLE
Power by the Hour
Wendie Pett
Practicing healthy habits is a prerequisite for living life to the fullest. What networkers in the wellness business sometimes fail to see is the gap that exists between talking the talk and walking the walk with regard to what they are trying to sell—a healthy lifestyle supported by their products or services. Unfortunately, this discrepancy is often noticeable to the prospect across the table or at the other end of the business call.

LEAD STORY
“Network Marketing Is…”
Last fall, as Wall Street blew up and the economy melted down, a number of large network marketing corporations posted some of the largest sales figures in their history. Even as millions of people saw their savings evaporate and stock portfolios disintegrate, network marketers worldwide were quietly taking stock of their businesses and asking, “Are we okay?” For this issue, we assembled a panel of American thought leaders to give us their thoughts on the state of the profession. The consensus: our current economic woes may well bring about a historic upsurge in the popularity of the network marketing model.

NT INTERVIEW
The Golden Age of Network Marketing
Randy Gage is one of the most well-known names in the networking business. From his early training and generic prospecting materials to his books and online “Randy’s Rants” newsletter, Gage has been a peripatetic presence in our profession for the past two decades. On January first, Randy launched into the online atmosphere a publication entitled The MLM Revolution: A Manifesto. A few months later we asked Randy what his manifesto has to say, what kind of impact it’s having, and what he sees for the future of the profession.

MASTER NETWORKER
License to Retire
Judy O’Higgins was a full-time counselor specializing in women’s issues when she discovered network marketing. She loved her career but didn’t want to continue it into her old age. She was looking for a way to diversify her income when a friend offered her a network marketing opportunity. Judy jumped on it and started building a business part-time, but her company went out of business. She eventually found a product that allowed her to touch lives much in the way she did in her counseling practice , and her passion for this new product made her unstoppable.

MASTER NETWORKER
Playing Big
Rosie Spiegel has been a healer and educator for over thirty years. Having been with her network marketing company for a little over ten years, she is passionate about her work and its transformative potential. When Rosie got involved in the business, her problems were great and her vision was small. Now this ratio has reve

RISING STAR
The Slight Edge
When Lynn and Richard Huber started a home-based business seven years ago, they had no intention of building it big. They didn’t need the money: she was director of marketing for a large food distributor and he was a grocery store manager for Vons. They also had a square dance website with a huge online community. To help defray the maintenance costs, they decided to start a direct selling business. About fifteen months later, they had earned enough to not only amortize their web costs but also buy a new car. This was a wake-up call.

NETWORKING
Networking’s Latest Acronym: RIRO
Jim Penny
RIRO stands for Referrals In, Referrals Out. Sounds simple enough, but in the world of networking, if you don’t have a good handle on your RIRO stats, you don’t—and can’t—understand the value of your network. Knowing how your network is serving you and how you are serving it is crucial for increasing its efficiency, regardless of which networking strategies you are pursuing.

PROSPECTING
The Value of Being Approachable
Scott Ginsberg
How much money are you losing by being unapproachable? Scott Ginsberg has worn a nametag for the past 3,000 days, and while he doesn’t suggest you do the same, he lists the elements of approachability that will help you get noticed, get remembered and get business, including: focus on fans, not customers; make the mundane memorable; create points of dissonance; shtick must be supported by substance.

INTERNET MARKETING
Paint Your Online Portrait
Shannon Denniston
While it’s easy to waste time on Facebook and Twitter, these two websites can generate a constant flow of leads for your business, if you understand how to use them correctly. Today more than ever, people want to do business with who they know, like and trust. Facebook and Twitter are excellent tools to paint a portrait of your life through pictures, videos and status updates.

THE CLOSE
Gold and Twopence
John David Mann
Benjamin Franklin said, “A penny saved is twopence dear.” By saving a small amount of money, you can double it—creating your own gold rush. The network marketing dream lies between the nugget and the penny: there is a bit of gold in them thar hills—but it doesn’t have to take much to make you rich.