Efforts of the Obama administration aside, what is your plan to grow your own wealth? Whether you’re a business owner or a professional, the prospect of creating financial success may seem remote in the current economic situation. If you’re wondering how long our current travails will go on and are hesitant to place your bets, this hesitation is also affecting your financial results. Before you let any more time, money and opportunities slip away, here are some ideas for taking your revenue generation plan in hand and getting the results you want.
1. Choose to be confident. The level of confidence you have about your ability to bring your plan to life impacts your results in many ways, one of which is procrastination. Harshly judging yourself or your results can cause a lack of confidence, which prevents you from taking action. When nothing gets done, you feel bad about yourself, which only causes more procrastination—a vicious circle in which you long for results but never get them, even though you already have all the skills you need to create those results. The old saying is true: whether you believe you can or believe you can’t, you’re right. The great news is that you can boost your level of confidence by changing the way you measure your performance.
2. Measure for guidance. Instead of using measurement to judge yourself or your business as a success or failure, use measurement to provide guidance for what you should do next. If you catch yourself wasting two hours on your inbox rather than spending it on a critically important project, don’t beat yourself up. Instead, learn from it. For example, make the decision that for the rest of the week you’ll spend time every day working on the project first, before looking at your email. If your sales results are not what they should be, look for the places where you’ve created sales success. What can you learn from that? Are you more successful with one way of prospecting than with another, or in one category of products than another? What might you change about your approach to take advantage of those successes?
3. Broaden your options. What’s your Plan B? Here’s an idea: forget about Plan B, and instead focus on creating a more flexible Plan A. Decide that you will achieve success no matter what you have to change about the plan in order to get there. Do you have a contingency version of your plan, should it go awry? By spending time designing optional action steps in advance, you will relieve yourself of some stress and boost your confidence. If what you’re doing is not working, that’s okay: just change it. For example, if your current revenue channels are drying up, what new channels can you invent? If your customer base is balking at your current pricing, can you create a lower-priced version of your product or service and sell it to more people or businesses? Could you reposition yourself to address a different target market? Could you pursue leads in another geographic area? Or partner with someone? This may be your opportunity to reinvent yourself and your business.
4. Focus on the plan. It’s when you’re focused on circumstances outside your control that your confidence is undercut. Whether the economy is up or down, there’s not much any one of us can do about it. If you focus on the difficulties presented by the current economy, those difficulties will seem magnified and insurmountable. If you focus on what you want to create instead—the results of your plan—you’ll align your efforts and energy positively with your goals. That focus is very powerful, because it makes you aware of synergistic opportunities in your environment that you otherwise might be blinded to because your focus is in the wrong place. While sitting in a seminar, you might pick up the perfect idea for a new product launch that will get you closer to your goals. You might hear the elevator speech of a new business associate and realize the potential of a partnership. Just by focusing on your plan, your brain will begin to search for methods by which it can be accomplished. When you’re in love, everything reminds you of your lover. When you’re in love with your plan, you’ll view everything as a possible way to make it come true.
5. Take a risk. You may feel that this is the time for risk avoidance, and maybe there are some risks you should avoid at this time. However, if money can’t be made in the stock market right now, should you stop adding money to your pension plan? Many people do, losing out on the value of dollar cost averaging—buying low to offset the times when stocks were more expensive—which they could be getting right now. Eventually the economy will revive and those low-cost stocks could appreciate a lot. Likewise, the business risks you take now will pay back big dividends by setting you apart from your competition, building your own confidence and preparing you for the economic recovery to come.
6. Believe. Ultimately, your belief in your ability to achieve your goals will either hold you back or propel you forward. Believing wholeheartedly in the inevitable achievement of your goals will cause you to see possibilities, make choices and assume risks quite differently than if you believe that your goals could not possibly come true.
Give your plan every chance of success: start by recognizing that it is achievable and that you are the one to achieve it. Then begin to implement it right now.
KIM MARCILLE is an expert in the science of
amplifying possibility into reality. A renowned speaker and
consultant, Kim’s 25-year background in business leadership
ranges from Fortune 500 experience to small business ownership.
She’s founder of Possibilities Amplified, Inc., and author
of Amp It Up! Secrets from Science for
Creating the Life of Your Dreams.