Do you remember this clever piece of advice from the Jefferson Airplane song? We all know how crucial it is to expose ourselves to words, images and sounds that help us along towards where we want to go. In this new column, we will highlight personal and professional development tools—books, audiovisual programs, movies, podcasts or any other media—that have been circulating among networkers.

And while we’re being taught, why not also be moved and entertained? Do you have a must-see or must-hear recommendation? Simply email

Jeffrey Gitomer’s Little Teal Book of Trust
How to Earn It, Grow It and Keep It to Become a Trusted Advisor in Sales, Business and Life

By Jeffrey Gitomer (2008)

Over the past sixteen years, Jeffrey Gitomer has established himself as one of the most widely read sales authors of all time. His books have appeared on numerous bestseller lists and his Little Book Series™ has sold more than three million copies worldwide.

“The next decade will be defined by trust,” says Gitomer. In his latest book, he defines trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed.

How do you develop trust? Gitomer says trust is not the product of any secret formula. It’s not something you can put out and wait for it to happen to you. Gaining, building and maintaining a high level of trust involves thinking and requires reading, a clear mind, a focus on becoming a world-class expert, studying, risking, failing, the right attitude, and lacing your boots straps tighter when times are tough.

When you learn to develop trust, it will lead you to wealth beyond money—not only success but deep fulfillment both to you and to the people who trust you. This book provides the insights and answers to all these elements of trust. It gives the reader not only a solid understanding of the process, but also a step-by-step game plan to achieve it.

Revised Edition—Mailbox Money
The Promise of Network Marketing

By Richard Bliss Brooke (2008)

“Network marketing is an opportunity to earn a check sent to your mailbox every month,” says Richard Brooke. “Maybe your check will be just enough to cover your own product usage cost; maybe it will be for a few hundred dollars a month, and maybe for a lot more.” This sixty-four-page booklet is designed to help prospects and budding networkers answer the “mailbox money” question for themselves.

Brooke first examines the economic uncertainty we all are facing and challenges the traditional means commonly considered for building financial security. He dispels the myths surrounding network marketing and reveals the facts by presenting industry statistics and third-party endorsements.

He reinforces the power of network marketing as a wealth-building vehicle with compelling, real-world stories of networking professionals who have achieved financial success, including Tim Sales, Dave Johnson, Frank Keefer, Todd Smith, Mark Yarnell, Sandy Elsberg, Art Jonak, Dan McCormick and Janine Avila.

Also available as a free e-book, Mailbox Money is an excellent belief-building guide for anyone in network marketing and a compelling, easy-to-understand recruiting tool to pass along.

Smart Networking
Attract a Following in Person and Online

By Liz Lynch (2008)

How can small business owners thrive under conditions of tightening credit, declining client spending and economic uncertainty? The answer lies in their relationships.

In good times and bad, the key to unlimited opportunities lies in harnessing the power of a network to uncover pockets of opportunity. Liz Lynch demystifies the process of building these critical relationships and shows how to put strategic systems in place that build connections worldwide and attract opportunities 24/7—without the 24/7 effort.

Packed with powerful strategies tested by years of experience as well as real-life stories, Smart Networking describes how to integrate face-to-face techniques with a strong online presence to expand your professional circle exponentially. Learn how to:

  • Identify the gaps in your network and develop a plan to fill them
  • Tap into existing contacts and master the art of the ask
  • Increase visibility through speaking, online publishing and blogs
  • Expand your reach with social networking tools
  • Develop a winning mindset to guide all your networking activities

The book is divided into three parts: connecting to oneself, connecting one-to-one and connecting one-to-many. “Whatever business you’re in,” says Lynch, “relationships are a competitive advantage and a key driver of your success. It’s never too late to learn smart networking.”

The Traveler’s Gift
Seven Decisions that Determine Personal Success

By Andy Andrews (2002)

This little novel and self-help book tells the allegorical story of David Ponder, who loses his job, his confidence and essentially his drive for living. At the end of his rope financially, emotionally and physically, he is rendered unconscious after a car accident, an event which triggers a time travel where he meets seven teachers: King Solomon, Harry Truman, Anne Frank, Abraham Lincoln, Colonel Joshua Chamberlain, Christopher Columbus and Archangel Gabriel. Each figure delivers Ponder a message of how to enhance life, which will lead him to adopt seven new rules:

1) The buck stops here; adversity is preparation for greatness.

2) I will seek wisdom; I will choose my friends with care.

3) I am a person of action; I can make a decision and I can make it now.

4) I have a decided heart; my destiny is assured.

5) Today I will choose to be happy; I am the possessor of a grateful heart.

6) I will greet this day with a forgiving spirit; I will forgive myself.

7) I will persist without exception; I will find a way where there is no way.

After his learning experience Ponder regains consciousness in a hospital and discovers a different world because of the decisions he has made.

Although Andrews writes from a Christian perspective, his overall message will ring true with a broad spectrum of readers, and the lessons are as timely as they are timeless.

You Can Read a Face Like a Book
How Reading Faces Helps You Succeed in Business and Relationships

By Naomi R. Tickle (2003)

The eyes are windows to the soul—but what about the rest of the face? According to face-reading expert and career coach Naomi Tickle, information about your potential client, business partner, family, friends—or even your perfect career—is staring you right in the face.

“Our face gives us clues about the human blueprint,” says Tickle. “Knowing more about the people you meet will give you another tool that will help you better understand and communicate with them.”

Naomi Tickle has done some fascinating research confirming what the field of physiognomy has indicated for centuries: that key personality traits go with easily recognizable facial features. The focus of her work is on the value of recognizing these traits.

Tickle’s book is about understanding how people tick, their challenges and their strengths. It starts with a brief history and introduction to face-reading, once considered a secret science in ancient China. The chapters analyze different parts of the human anatomy and their significance, including hair, eyebrows, eyes, nose, lips, chin, ears, shape of the head, but also hands and legs. Each chapter concludes with a series of famous faces and body types that best illustrate the lesson.

“You will be amazed at the doors that will open for you,” says Tickle, “as you learn how to apply the principles of face-reading to your business and your life.”

Making Tax a Game—Let’s Play to Win!
The Ultimate Home Business Tax Reduction Strategy

By Rhonda Johnson and Tom N. Bass (2008)

Are you as well-informed and prepared as you could be to take advantage of your home-based business deductions and tax-saving strategies? How good are you at explaining these tax advantages to new prospects or team members?

The average American pays 33 percent of their money to taxes, which makes it their single largest family expense. The good news is, federal, state and local taxes also represent the single largest source of potential savings for every American family. Most networkers already use their home business to increase income while cutting taxes. The authors of Making Tax a Game start by defining what constitutes a home business (hint: you must have a profit motive, but you needn’t show a profit). They then go into the ten most important strategies to reduce your tax bill, including:

Maximizing your business vehicle deductions, travel deductions, and meals and entertainment deductions

Hiring your children for big tax savings

Hiring your spouse for tax-deductible medical benefits

Building audit-proof tax returns

The final strategy is called, “Give yourself a raise,” and explains how employees with a home-based business can claim additional allowances and increase their take-home pay.

What I love most about this book is that in just eighty-seven pages, it covers everything you need to know about this often overly complicated subject in an easy-to-remember format.

The Ultimate Guide to Direct Selling
Simple Tips to Increase Sales and Recruiting

By Karen Phelps (2009)

“Success in direct selling is possible for anyone,” says trainer and direct selling expert Karen Phelps. “All you need is a good system.”

Twenty-five years of experience managing her own business in direct sales has helped Karen to craft a process that is proven to work. Once you learn it, simply teach others to duplicate what you do and watch your earnings soar.

Phelps knows and understands the logistics of a party-plan business. In her latest book, she explains the steps home party planners must take to increase sales, secure future bookings and sponsor new consultants. Learn how to:

  • Control your attitude
  • Take a creative approach to booking
  • Grow your network and your business
  • Manage and motivate your team
  • Maintain a business that works for your lifestyle
  • Stay in it for the long haul

Here’s Master Networker Donna Johnson’s take: “After reading The Ultimate Guide to Direct Selling, I’m clear Karen Phelps is a master of our profession. She is in tune with the needs of those who want to build a solid direct selling business. This book is the perfect tool

to help launch new consultants. If they follow these paint-by-numbers steps, their chances to succeed will dramatically increase.”

Visibly Fit™ Firm & Fabulous
3-DVD Series

By Wendie Pett (2008)

Wendie Pett is a personal trainer and wellness consultant dedicated to helping work-at-home moms and entrepreneurs on the go meet their fitness goals, so they can show off the lifestyle and health benefits they tout when promoting their products and business opportunity to others (see article p. 26).

In this upbeat, up-close-and-personal DVD series, Wendie shares her secrets of how anyone can drastically improve physical strength, flexibility and endurance without ever taking another trip to the gym.

Visibly Fit™ Firm & Fabulous 3-DVD Series includes a complete workout that strengthens and tones upper and lower body—without using any equipment. “Your body is your gym!” is the mantra Wendie adopted as she chose to bring balance and maximize productivity in her own life as a young mother and business owner.

Here is how she describes it: “Early-morning personal training sessions, appointment-filled days, late-night filming of a nationally televised wellness program, dedicated family time, extensive personal development reading, prayer and meditation, daily exercise, five to six consciously chosen meals, hundreds of emails and phone calls—this is a typical day for me. When I put my health and fitness first, I easily fit in the other essential activities that add up to a passionately lived and meaningful life.”

No matter how busy your schedule, Wendie takes away all your excuses with her simple, highly effective Visibly Fit techniques in DVD format.