CONTENTS >> PROSPECTING   May/Jun 2009
 
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May/Jun 2009 Issue
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PROSPECTING
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Scott Ginsberg

The Value of Being Approachable

Ten Elements That Will Get You Attention… and Business

By Scott Ginsberg



How much money are you losing by being unapproachable? Scott Ginsberg has worn a nametag for the past 3,000 days, and while he doesn’t suggest you do the same, he lists the elements of approachability that will help you get noticed, get remembered and get business, including: focus on fans, not customers; make the mundane memorable; create points of dissonance; shtick must be supported by substance.


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