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  CONTENTS >> NETWORKING   May/Jun 2009
 
EXECUTIVE SUMMARY

Networking’s Latest Acronym: RIRO

Understand and Optimize Your Network by Tracking Your Referrals

By Jim Penny



RIRO stands for Referrals In, Referrals Out. Sounds simple enough, but in the world of networking, if you don’t have a good handle on your RIRO stats, you don’t—and can’t—understand the value of your network. Knowing how your network is serving you and how you are serving it is crucial for increasing its efficiency, regardless of which networking strategies you are pursuing.


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