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  CONTENTS >> ART JONAK'S TRAVEL REPORT   May/Jun 2009
 
EXECUTIVE SUMMARY

Facts Tell, Stories Sell

Why Good Storytellers Make the Most Money in Network Marketing

By Art Jonak



Good storytellers make the most money in network marketing because they effectively communicate their presentation to prospects. They wrap all their facts inside a story and deliver it directly to the prospect’s brain. Stories are what prospects remember from our presentations. Facts, charts and details are quickly forgotten, but stories leave an impact. Use more stories if you want to get people’s attention.


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