Do you remember this clever piece of advice from the Jefferson Airplane song? We all know how crucial it is to expose ourselves to words, images and sounds that help us along towards where we want to go. In this new column, we will highlight personal and professional development tools—books, audiovisual programs, movies, podcasts or any other media—that have been circulating among networkers.

And while we’re being taught, why not also be moved and entertained? Do you have a must-see or must-hear recommendation? Simply email dormouse@networkingtimes.com.

BOOK
Women’s Millionaire Club
Secret Recipes of Millionaire Women
for Building and Owning a Successful Home-Based Business

By Maureen G. Mulvaney (2009)


“When we think of millionaires,” says Maureen G. Mulvaney, who goes by the acronym MGM, “most of us automatically think of men.”

Upon entering her professional life, MGM was told she would have to be more like a man to succeed in the world, that dominance and control are what gets you results in business. This did not resonate with the values she grew up with, and she embarked upon a journey to research and document how women create financial success by honoring and celebrating female traits such as collaboration, support and connection. Her search naturally led her to women in network marketing and direct sales careers.

Women’s Millionaire Club starts with the story of MGM’s childhood and how her dream was born to write a book for women. Her heart’s desire was to explore and showcase the traits and recipes of successful women, so readers could emulate them and achieve similar results.

The author then shares the results of her research, profiling twenty-one female millionaires who offered her the opportunity to conduct surveys, assessments and interviews with them in order to uncover the secrets of how they attained success. Each of the women shares her background, her strengths, her ingredients for success and the legacy she wants to leave. All twenty-one women are top earners in established network marketing or direct sales companies.

MGM’s vision for the Women’s Millionaire Club is to “educate, empower and energize all home-based business women.” Her dream is to see more women millionaires committed to making a difference on the planet.

AUDIO PLAY
The Fear Factory
Important Lessons About Your Own Fears and How to Overcome Them Forever

By Richard Fenton and Andrea Waltz (2008)


In this entertaining and inspiring audio play (recorded in a two-CD set), Go for No! authors Richard Fenton and Andrea Waltz craft a unique story that teaches some important lessons about different fears we have and how to overcome them.

“Fear is by far the most powerful and destructive of all emotions,” say the authors. “Fearful thinking forces you back inside yourself, paralyzing you when you should take action. The problem is, it’s almost impossible not to think about one’s fears. It’s a dilemma for which there is only one rational approach: to allow yourself to think about your fears… but to think differently.”

What if there actually existed a Fear Factory? What if there was a company whose business was to manufacture fear? What would their mission statement be? How would they go about marketing their product to the consumer? Who would their competition be? 

In this imaginative story, an average ad sales rep stumbles into a guided tour of the Fear Factory, the business that manufactures and distributes fear to the general public. A seductive female tour guide for the Fear Factory takes him behind the scenes of the place where fears are developed and sold. After a long day of exploring different phobias, he eventually uncovers the truth: fear is something we can choose to buy into—or not.

Read by the authors, this audio play makes a great addition to any personal growth collection—one you will want to share with a friend or your team.

BOOK/AUDIO
Selling from the Heart
Weekly Visualizations, Inspiration and Strength for Those Who Sell

By MJ Durkin (2008)


“Selling is supposed to be fun!” says MJ Durkin. Selling from the Heart can help you make the selling process enjoyable, relaxing and easy. Most salespeople are working too hard and worrying too much, says Durkin, and this is not helping their relationships—or their results. Instead, Durkin teaches you how to “immerse yourself in the creative river that selling is meant to be.”

Durkin built one of the most profitable water treatment dealerships in the country, which is where he refined his prospecting techniques. When he sold his business, he started cold calling again to build a speaking and training business. After ten years of training Fortune 1000 companies as well as small businesses, he was approached by top distributors in a well known network marketing company. They invited him to speak for their organizations and encouraged him to write a book for the networking profession. Today Durkin is known as “North America’s Prospecting Coach.”

Selling from the Heart is written in fifty-two chapters, each covering a Thought of the Week followed by a Visualization of the Week and Intent of the Week. Durkin suggests keeping the book handy when you are on the road or on the phone, so you can pick up a random chapter between appointments and give your mind a healthy and revitalizing break.

Durkin’s heart-centered approach is perfect for attracting prospects in today’s changing economy.

BOOK
Peaks and Valleys
Making Good and Bad Times Work
for You—at Work and in Life

By Spencer Johnson, M.D. (2008)


You may remember Spencer Johnson as the author of Who Moved My Cheese? (1998), one of the best-selling business and personal development books of all time.

“In these uncertain times,” says Johnson, “we could all use some key insights and practical guidance to help us deal with the challenges we face.” Written over the span of two decades, Peaks and Valleys is the story of a young man who lives unhappily in a valley until he meets an old man who lives happily on a peak. Initially, the young man does not realize he is talking to one of the most peaceful and successful people alive. However, through a series of conversations and experiences that occur up on peaks and down in valleys, the young man comes to uncover some new insights that will change his work and life forever. Eventually, he comes to understand how he can use the old man’s remarkable principles and practical tools in good and bad times and become more peaceful and successful himself.

Not every discovery in this book is earth-shattering, especially for readers who have been on a personal growth path for a while, but Johnson offers plenty of good reminders and fresh perspectives to make it a worthwhile read.

BOOK
I See Your Name Everywhere
Leverage the Power of the Media to Grow Your Fame, Wealth and Success

By Pam Lontos (2008)


Entrepreneurs and business owners don’t always have the resources to market and advertise their products and services the way larger companies do. Luckily, there are many low-cost alternatives to the traditional methods that small businesses can use themselves to improve their image and build credibility.

According to author and public relations expert Pam Lontos, publicity gives entrepreneurs and small business owners the credibility they need to compete in a global marketplace and establish themselves as experts in their field.

In her new book, Lontos provides readers with step-by-step advice on how to get their names into the media, prepare for an interview that gets results, write a press release that grabs the media’s attention, and overcome the top fifteen publicity mistakes.

In addition, Lontos shows how business owners can publish their articles in the top association and industry magazines to promote their companies. As the president of the Orlando-based publicity firm PR/PR, Pam has spent more than ten years getting her clients the publicity she successfully got herself as a professional speaker.

At a time when many companies are cutting back on their marketing and advertising budgets, Lontos shows you how you can spend just a fraction of your time and resources to create a successful publicity campaign. I See Your Name Everywhere teaches you how to leverage the power of public relations to build your personal or business brand.

CARD DECK
DeckWork Marketing à la Card™
Network Marketing Affirmation Cards

By Michael Linden (2007)


This fifty-two-card deck is a unique and playful way to learn basics network marketing skills. Designed by successful network marketing veteran, Michael Linden, DeckWork Marketing à la Card™ deals you in on the key personal and business ingredients needed to create and grow a network marketing organization. As in a regular card deck, the cards come in four colors, each corresponding to a different skill set:

Foundations for Building: attitudes that create your network’s reality

Prospecting for Success: actions that create your connections to others

Customers for Life: skills that serve and deepen your relationships

Duplication for Growth: models that get others to do it for you.

Distilling the principles of networking into fifty-two concepts, this “Coach in a Box” is easy to use: either work up from card 1 through card 52, or simply shuffle the deck and draw a card at random. “Focus on one card a day and keep that card where you can see it,” says Michael. “You can also go online for free card-a-week reinforcement at DeckWorkMarketing.com.”

Simple and entertaining, DeckWork Marketing à la Card™ is one more way to help new distributors practice networking skills and build confidence with “What do I say?” examples and “How do I do this?”guidelines.

BOOK
The Road to Wisdom
Becoming

By Dennis A. Butler, Ph.D. (2008)

(Recommended by Christie Dreiling)

The Road to Wisdom is a practical guide that has helped me acquire the knowledge and insights necessary to lead a large network marketing organization all around the world,” says master networker Christie Dreiling. “I loved learning about ‘Perceptual World Views’—the shoulds, oughts and musts we have for ourselves and others—and learning how to relate to others from their point of view rather than our own.”

Based on the Enneagram, this book reveals nine personality types that are key to understanding human behavior. The nine types are driven by nine different root motives: to be perfect and instill perfection; to be loved and needed; to succeed, be respected and admired; to be unique—yet understood; to know and make sense of; to be safe and secure; to be stimulated and stimulating; to influence and impact; to create peace and harmony.

The author gives an overview of each type, describing its strengths, weaknesses and vulnerabilities; levels of functioning (healthy, slipping or unhealthy); tips for working with this type; and life challenges each type tends to face.

“This book teaches you to see the world through the eyes of everyone you meet without judgment,” says Christie. “Filled with assessments and exercises, it can strengthen your relationships in business as well as in your personal life. A must-read for those who love to have their relationships grow and prosper!”

GIFT SET
Revised Edition—
Mach II with Your Hair on Fire
The Art of Vision & Self Motivation

By Richard Bliss Brooke (2008)


Mach II with Your Hair on Fire is all about self-motivation—how to create it and sustain it through a personal vision. “Motivation,” says Brooke, “is the energy that causes us to act and attract in such a way that we keep on fire about our goals and continue moving toward them, regardless of setbacks or seemingly insurmountable odds.” With the power of vision, you can live the life you dream of, as evidenced by Brooke’s own rags-to-riches story.

First published in 2000, Brooke’s book has inspired thousands to discover their own destiny and create a powerful personal vision. This revised edition has been completely rewritten with a new chapter entitled “Writing the Film of Your Life,” which adds a new level of understanding and instruction to the vision-writing process.

The brilliance of Mach II is how simply and profoundly Brooke lays it out. Heralded as a “must-read” by some of today’s most esteemed personal development teachers, as well as by sports stars, politicians and business leaders, Mach II is a classic you will re-read several times and likely share with others.

This gift edition includes the hardcover book and a three-CD audio book narrated by the author. This beautifully boxed collector’s item is perfect for your own library or to offer as a gift.