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  CONTENTS >> FINANCE   Mar/Apr 2009

Sink or Swim

Nine Survival Tactics for a Tough Economy

By Thomas Houck

Many business owners are in the same predicament you are. The ones who survive will do so because they’ll take some survival steps as soon as possible and get their ship righted. These steps include: match expenses with income, avoid the temptation to accumulate debt, understand who lays the golden eggs and learn to handle stress. Entrepreneurs have a do-or-die mentality. Focus on the right things and you’ll get through economic challenges.

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