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  CONTENTS >> INTERNET MARKETING   Jan/Feb 2009
 
EXECUTIVE SUMMARY

Make Your Web Site Smarter

Five Facts about SEO and PPC Every Businessperson Should Know

By Heather Lutze



Only after you maximize your SEO and PPC should you redesign your web site or engage in other Internet marketing endeavors. While SEO and PPC are in-depth and intense activities for a business to undertake, they are the foundation of any good web site that effectively converts prospects into paying customers.


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