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Make Your Web Site Smarter
Five Facts about SEO and PPC Every Businessperson Should Know
By Heather Lutze
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Only after you maximize your SEO and PPC should you redesign your web site or engage in other Internet marketing endeavors. While SEO and PPC are in-depth and intense activities for a business to undertake, they are the foundation of any good web site that effectively converts prospects into paying customers.
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