In today’s economy, the dynamics of business is changing rapidly. We live in the Information Age, where corporations such as Google have a dramatic impact on how we conduct business. Since anyone has instant access to massive information and can “google” any subject, product or service, consumers are often more knowledgeable about a product or service than the person trying to sell them.

As a businessperson, you can no longer rely on fancy brochures, smooth-talking CDs or polished sales presentations. Today, consumers are on information overload, so traditional marketing and sales methods are less effective.

Because of this, genuine relationships in business are more important than ever before. People don’t care about what you know until they know that you care about them and have their best interest at heart.

The next time you look over your database of contacts, ask yourself if you are trying to get something from those people, or if you intend to give something to those people. The answer to that question could make the difference between your future success or failure.

Let’s talk network marketing. Are you trying to sponsor someone into your business to make money from them? Or, are you trying to sponsor someone because you are genuinely interested in helping the person get to a new level in life?

This question reminds me of an experience I had many years ago. My father and I took a group of kids from our church on a water ski trip. We had six kids in the boat. One of the boys was very athletic and a great water skier; another boy was physically challenged and could not get up on his skis.

For three days this boy tried waterskiing, but he could not get up. On the final day, the athletic boy was watching his friend in the water trying to get up on those skis. He decided he had seen enough. He put on a life jacket, jumped in the water and swam out to his friend. He put his friend’s skis on his own feet, positioned his friend in front of him on the skis, grabbed the rope and told us to hit it. We watched two boys stand up on those skis together and ski around the cove of that lake.

In network marketing we have the opportunity to jump in the water, put on the skis, and help someone get started. If we do this because we genuinely care about them, success will follow.

Not only does love pay, it’s the only way—especially today.


KODY BATEMAN is founder and CEO of a network marketing company.
He also presents inspirational seminars throughout the U.S. and Canada
on positive feeling and law of attraction principles. He teaches that inner
promptings will guide you to your genius within and help
you live a life of abundance.