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  CONTENTS >> THE PEOPLE BUSINESS   Nov/Dec 2008
 
EXECUTIVE SUMMARY

The Go-Giver Posture

How to Give Your Way out of a Tough Economic Climate

By Bob Burg and John David Mann



The degree to which you add value to the lives of others is the degree to which you yourself will prosper. Imbue your posture with the convictions that go with the value you provide, and you’ll find your perspective will become contagious. Many prospects out there will be only too happy to do business with you.


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