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  CONTENTS >> YOUR STORY   Nov/Dec 2008
 
EXECUTIVE SUMMARY

The Art and Neuroscience of Marketing

Part 1. The Art: Mind Matters for Success Strategies

By David Krueger, M.D.



Why do people begin a new endeavor with excitement, then stall or lose interest a few weeks later? What can you do to sustain interest and successfully complete goals for yourself and for your organization? The answers reside in understanding mind maps and brain business to create new mindsets and belief systems.
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