Life after fifty continues to evolve as the boomer generation ages. When thinking of retirement, boomers don’t believe Social Security will be there in the current economic situation, and most feel ill-prepared to actually stop working at sixty-five.
Truth is, many boomers are highly educated and have worked their way up corporate ladders or have created entrepreneurial businesses. As the largest age-based demographic driving the marketplace, boomers have an unprecedented opportunity to design their own lives and create a better world.
Consider the impact of Bill and Melinda Gates, Denzel Washington, Joel Osteen, Oprah Winfrey, Tim Russert and Michael Jordan. Each of these icons saw the opportunity to make a difference and began by establishing a successful mindset. This mindset drove their decisions to take the actions that are making the world better today.
Successful networkers build from their inner drive to make a difference and achieve their dreams. Whether you are starting a new business or reviving a dying one, find out why you are doing what you do. If you are working for money, what do you want to use the money for? Once you have determined your why, keep it at the forefront of your daily routine: write it down and display it prominently so that you can read it at least once a day. Dream boards help you visualize where you want to go. Whether simple or elaborate, they are the embryonic development of your dream.
No matter what kind of business you’re starting, it’s important to develop a business plan, including a financial plan for the start-up phase. Keep your personal finances separate from your business finances. This maintains a structured way of gauging your business expenses and income. Once your gross income reaches $1,000 a month, consider the benefits of becoming incorporated.
Getting a business off the ground requires networking, follow-up and commitment. You can grow your contact list through traditional marketing in newspapers or magazines, via the Internet or through casual encounters. To meet more people, join groups, clubs and organizations in your areas of interest, or speak at networking events.
Successful networkers associate, learn from and model other successful people. Read their stories or talk to them about how they developed their businesses.
Establish a daily routine that will keep you consistently moving forward. This routine should include a good proportion of income-producing activities—making contacts, giving presentations and following up.
Whether you are a baby boomer or not, your mindset and the action steps you take from this day forward will determine the quality of your own life and the impact you can have on the lives of others. Heed the call to make a difference: make the most of your opportunity.
SUSAN and DWIGHT HAVENER are network marketing
leaders at the top of a large network marketing company.
They were featured in the Nov/Dec 2006 issue of Networking Times
and received their company’s Giving Spirit award for 2007.