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  CONTENTS >> THE PEOPLE BUSINESS   Sep/Oct 2008
 
EXECUTIVE SUMMARY

The Friendship Trigger

How to Get Quick and Easy Agreement for Any Request

By Russell Granger



Persuasion is critical to success. What do we know today about persuasion that we didn’t know before? With live brain technology we can pinpoint what triggers people use to help them make quick, automatic decisions. One of these is the critical friendship trigger. There are some universal buttons you can push to activate it.
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