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  CONTENTS >> NETWORKING   Jul/Aug 2008
 
EXECUTIVE SUMMARY

Logos, Symbols and Brands, Oh My!

Opportunities for Networking Worn on Your Sleeve

By Eric Schnapp



How do you approach a complete stranger with whom you want to make contact? Most people don’t realize that there are other options than discussing the weather. It’s easy to strike up a meaningful conversation about anyone’s passion without even knowing them: most people wear their interests on their sleeves.


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