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  CONTENTS >> INTERNET MARKETING   Jul/Aug 2008
 
EXECUTIVE SUMMARY

Blogging to Attract Customers

How to Use a Blog to Build Your Business

By Lori Osterberg



In order to make optimal use of a blog, understand how it differs from a website. Your website is for advertising. It provides the standard information that people need to know about your company and its offerings. Your blog is for building relationships. Prospects will buy from you because they feel connected.
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