As a result of his role in The Secret and subsequent appearances on
Larry King Live and the Ellen DeGeneres show, John Assaraf is virtually a household
name. Chances are good, though, that youve not heard of Murray Smith,
his coauthor and best friend/business partner of twenty-five years. Yet it is
the partnership of the two very dissimilar characters that makes The Answer
such an extraordinary book.
The book falls into two parts. The first, dominated by Assaraf, is dedicated to a thorough exploration of the Law of Attraction and how to create a laser-sharp vision of ones dream business. The second half, where Smiths phenomenal résumé as a business strategist really shines (he has launched or revived thirteen highly successful businesses and coached thousands more), builds on that foundation by showing how to apply a series of detailed, practical principles and strategies to take any business to the next level of growth.
The books front half is an absolute tour de force, taking us on an exploration of quantum physics, including present-day leading-edge research on the nature of the universe; through the latest findings in neurochemistry and neuroplasticity (the ability to physically change ones mind); to a careful explanation of the phenomenon of resonance and why the Law of Attraction works the way it does, in concert with what the authors call the Law of Gestation and Law of Action. It concludes with a guide on how to use meditation, affirmations and visualization to make your dream business unstoppable by building it on the insideor to use the authors metaphor, to create the perfect seed and plant it in the ideal soil.
It would be a valuable book if it stopped therebut it doesnt. If the first half is about crafting and planting the right seed, the back half is all about how to water, weed, cultivate and harvest what youve planted. Its these latter chapters where the rubber meets the road and the authors give full throttle to the Law of Action, and its here that Smiths credentials and analytic powers turn The Answer into a synergistic powerhouse. With chapters like Innovating Your Business, Finding Your Businesss DNA and Reaching Your Ideal Customer, The Answer walks us through detailed business strategies and tactics, replete with real-life case histories taken from the authors own clients experiences.
This book is a masterpiece! says Jack Canfields cover endorsement, adding, It is by far the best book I have ever read on how to use the law of attraction to quantum-leap the growth of any business. It is now required reading for all my staff and students. We couldnt say it better.
Hardcover, 288 pages; Atria, May 2008