When Chad was nineteen years old, he read a book that changed his life forever. That same year, he left his hometown in Utah to accomplish a two-year mission for his church, serving local communities in Louisiana. He worked during the day and read his new-found goldmine every night for the entire two years. The principles he learned paved the way for how he has created his business and his life. The book is called Think and Grow Rich by Napoleon Hill, a personal growth classic published in 1937 at the end of the Great Depression.

First Encounters
After his service, Chad resumed the same job he’d always had, working in his family’s dry-cleaning business in Draper, Utah. But the energy was different. He would spend his days pressing shirts and dealing with customers, but at night he would dream about a better way of life.

One day his father introduced him to a network marketing company and Chad felt his time had come. He was ready to take control of his life and apply the principles of success he had studied. He was twenty-one years old and didn’t know anything about the networking profession, but when he heard his first presentation, it just made sense to him.

He got started… and got jaded, moving through six different companies rather rapidly. Every time he joined a new company he thought, “This sounds great.” But nothing worked. He would then promise himself not to get involved again. However, an entrepreneur at heart, a few months later he would find himself again in the same position.

Chad had run traditional businesses with his father and he had been an employee, but the network marketing concept appealed to him because it uses leverage and allows you to work from home.

“New to network marketing,” says Chad, “I signed up with the first person who introduced me to the company. What I really needed was a leader who could teach me skills. The companies I signed up with didn’t provide much in the way of training, or if they did, I just wasn’t absorbing it.”


Chad Wade with his top leaders.

Karla Myers (business partner), Jim Piccolo, (Master Entrepreneuer) Sharon Wahlig (business partner), Megan Nielsen (business partner) and Chad Wade.

Chad Wade receives a leadership award from his company.

Creating a Mastermind Group
During that time, Chad had also started a small mastermind group with his brother and some friends, an idea he had picked up from reading Napoleon Hill’s classic. The group met at his house once a month. Chad had just purchased a new home with a down payment of $30,000, while his friend who had returned from the same mission in Louisiana was $30,000 in credit card debt.

“My friend had spent two years in the service just like I had and he was upset. He didn’t think I was that much cooler or smarter, but he felt I was farther along in the process and he was behind in the game. The news spread about what I was teaching and before long tons of people were meeting at my house. We would read books and report to the group on the things we had learned so we could go out and create success.”

The group included stockbrokers, real estate professionals and mindset coaches. At one point, two people in the group quit their jobs and started their own businesses, and in a short time they had tripled their income.

“I was blown away,” says Chad, “because I hadn’t been able to do that yet. I looked at all the people in the group and realized none of us could do this because we didn’t have the start-up capital or the skills. I thought if I could find a business that has a system to it and a way to educate people, everyone could succeed.”

Chad went on to research every networking and direct sales company in the marketplace. While he was working at his father’s dry-cleaners, he was frequently approached because people knew about his mastermind group. “They assumed if they could sign me up, my whole group would join,” says Chad.

Finding a Mentor
One of the guys in his group had invited Chad many times to a weekly opportunity meeting, but Chad had resisted. One day he finally gave in and dragged himself to the presentation, leaving his credit cards and checkbook at home because he had no intention of joining. To his surprise, it turned out to be a turning point in his search for success: that’s where he met his mentor.

“When I met Bob Snyder, I realized he was the leader I had been looking for and I knew it right away. I signed up with the person who brought me in, but I gravitated towards working with Bob.

“Since Bob wasn’t in my upline, there was no reason for him to help me. I remembered what I had read in Think and Grow Rich about the importance of serving people if you want them to help you. I returned to the meetings, arriving early and staying late, finding ways to make Bob’s life easier, to the point where he would notice and it would give him a reason to mentor me.”

The company Chad signed up with offered different financial services and investment opportunities. About a year later, however, Bob Snyder and his partners dissolved that company and created a new corporation that focused 100 percent on real estate, because they had found it to be the most secure form of long-term investment.

Once Chad had found a mentor who believed in him and was ready to teach him the ropes, success came very quickly. He made $7,000 his first month in the first company and $61,000 his first month in the second company. He achieved these results by following a simple four-step program: 1) find the people, 2) tell the story, 3) get them to a meeting and 4) follow up.

Every month he would get together with his team for trainings; one of the key things they learned was how to use lead generation sources. “You need three to seven lead generation sources at all times in order to have enough people to talk to,” he says. “I built my entire organization with local leads because my research told me that 79 percent of all successful sales transactions are done face-to-face.”

Secrets of Success
“In the beginning, you have to make up in numbers what you lack in experience,” says Chad. “I talked to everyone I could. I passed out flyers everywhere (cars, apartment complexes, grocery stores), sometimes from 3 a.m. till 7 a.m. I made my flyers very simple (most people overcomplicate). Here is what they said:

“‘I work from home and love it. You can too. I have a specific plan to help you earn $1,000 to $5,000 a week. Call this toll-free number …’ Under the 800 number I would put, ‘If you don’t call, enjoy what you presently do, because you will probably be doing it forever.’

“That last line was kind of a slap in the face before they threw my flyer in the garbage. There was no information about my company. People told me flyers didn’t work, but I got a lot of calls. It all depends on your mindset.”

One night Chad took six people out and they all put out the same colored flyers with the same message. Each spent the same amount of time putting flyers out in the same neighborhood. Chad got seventy calls.

“One of my guys got five calls and the rest of them got none,” he remembers. “It’s because they were embarrassed about putting the flyers out and I was having a blast. I’ve had people come up to me and say, ‘If you really were making that kind of money you wouldn’t be passing out flyers.’ I would answer, ‘I actually make this kind of money because I pass out flyers.’”

Chad believes it’s all about sending out the vibration that you are a powerful person who takes charge of his life and wants to assist others. If you can have fun with it, people are going to be attracted.

“People call me all the time and say, ‘I normally don’t respond to these kinds of ads, but something made me feel like I should.’ I still do flyers today, though not as many and I pay people to do it. I make sure they are proud or there is no point in doing it. Most people dress in an old pair of jeans and sneakers, but I would dress in a suit because it’s the perception of how you feel that intrigues people when they see you put a flyer on their car.”

Applying the Principles
Chad was able to create success quickly following a system. In 2006, four years into the business, he reached an annual income of $1.2 million; in 2007, $1.4 million.

“How do you that? Simple things repeated over time,” says Chad. “Once you find the right company, you need to work even when you’re not seeing results. There were times when I would call Bob Snyder and cry, ‘I’m doing everything you say and it isn’t working!’ You have to give it the proper time. Look at it as planting a seed in a garden. You don’t go back a week later and say, ‘Well this isn’t working, there’s no fruit!’ You have to harvest in the proper season. In the meantime, you have to water and fertilize and cultivate. It’s the hard times that make the good times, because they teach you what you need to do to grow that flower.”

Chad just published his first book, Cracking the Producer’s Code, where he summarizes what his mentor taught him and all his years of experience.,

“I learned it first from a book and then from a mentor,” he says. “If you don’t have the right mentor, become that mentor yourself. Create systems (including scripts) so your success can be duplicated. You can’t be mentor dependant, you have to be system dependant.”

Another principle he teaches is to not concentrate on money. “A dog knows when you are scared of it, that’s why it will bite you. The same way people know if you just want their money and they won’t buy from you. Concentrate on helping people create financial success so they can be free to live the life they are meant to live. Focus on bringing families together and helping mothers stay home.

“There’s a phrase out there I don’t like, ‘Fake it till you make it.’ I don’t like it because it means you are lying to people. Instead, I coined a different expression: ‘Decide who you want to be in advance.’ If you walk, talk and act like the person you want to be, eventually you will be that person.”