Do you remember this clever piece of advice from the Jefferson Airplane song? We all know how crucial it is to expose ourselves to words, images and sounds that help us along towards where we want to go. In this new column, we will highlight personal and professional development tools—books, audiovisual programs, movies, podcasts or any other media—that have been circulating among networkers.

And while we’re being taught, why not also be moved and entertained? Do you have a must-see or must-hear recommendation? Simply email dormouse@networkingtimes.com.

BOOK
Beach Money: Creating Your Dream Life through Network Marketing
By Jordan Adler (2008)

Build it big once, and some people will say you got lucky. Build it even bigger the second time, and it’s no accident. Jordan’s done both, to the tune of a six-figure monthly Beach Money income, whether he is working or not. I’m a witness to his amazing success story, so when Jordan told me about his book, I couldn’t wait to get my hands on it—and when I did, I couldn’t put it down.

Beach Money delivers real-life case studies throughout, and every story moves you closer to believing that you too can live the “beach money” lifestyle. With chapters ranging from “Creating Momentum within Your Organization” to tactics for “Building a Million Dollar Rolodex” and closing with a section on twelve “Beach Money Strategies” critical to creating a life of freedom, Beach Money keeps every golden nugget easy to understand and simple enough to implement. Its simplicity combined with the solidity of its business insights makes Beach Money an instant network marketing classic. Get a copy of Beach Money into the hands of your top twenty business builders; it will be one of the best investments you’ve ever made.
(Reviewed by Art Jonak)
BOOK
Go for No! YES Is the Destination, NO Is How You Get There

By Richard Fenton and Andrea Waltz (2007)


Go for No is the fast-paced and entertaining story of four life-changing days in the life of Eric James Bratton, wonderful husband, terrific brother and so-so copier salesman. As he learns to reprogram his interpretation of the word “no,” he loses his fear of failing and even starts to intentionally increase his failure rate. In the process, he discovers that there is nothing you can’t achieve if you are willing to hear the word “no” often enough. Not only for salespeople, this book is for anyone who has to face rejection and wants to break through self-imposed barriers and achieve peak performance.
BOOK
One Way Out: The Promise of Network Marketing

By Susan Armstrong, Judy Davis and Sandy Fowler (2007)


This no-hype prospecting tool is for people who want unbiased, straight-to-the-point information before they sign up in a networking opportunity, as well as for networking novices who are looking for a better understanding of the networking profession. The authors teach with clarity and brevity how network marketing works, how to evaluate a company, common concerns and objections, do’s and don’ts, and what it takes to be successful. Leaving your prospect with this fifty-three-page booklet after you make your presentation will enhance the professional image of the opportunity you offer and give your prospect solid grounds on which to make a decision.

BOOK
Busting Loose from the Money Game: Mind-Blowing Strategies for Changing the Rules of a Game You Can’t Win

By Robert Scheinfeld (2006)


The author of this book is the grandson of Aaron Scheinfeld, who founded Manpower, Inc., the world’s largest temp service. Just before Aaron died, he gave Robert a glimpse of two critical truths that changed his life forever:

1. There are hidden forces driving what happens in the world that few people ever find out about.

2. By understanding and learning to tap into those forces, tremendous power can be unleashed and used to create little miracles in your life.

Robert starts his book by showing how almost everyone in the world plays what he calls “the money game” based on a set of made-up rules, such as:

  • Money comes in limited supply.
  • Money moves in and out. It is somehow separate from you; you must go out to get it and bring it into your life.
  • You must work harder and smarter to increase your supply of money.

The problem with the money game, says Scheinfeld, is that you can never win. Even when you become excellent at it, you always pay a price in the form of restrictions, stress and disillusionment. After exposing the rules of the game, Scheinfeld proposes a philosophy that opens the portal into a new world, which he calls “the human game.” The premise of this new game is that everything you experience is created entirely within your consciousness, and that if you learn to expand your consciousness, you can create an expanded reality.

This book is bound to change the way you think about money. If you are willing to step into its new paradigm, it could possibly revolutionize the way you create your business and your life (see also Our Times, p. 19).