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  CONTENTS >> THE ART OF SELLING   May/Jun 2008
 
EXECUTIVE SUMMARY

Set Proper Expectations

Take Stress and Discouragement Out of Marketing and Sales

By Eric Albertson



In order to eliminate stress and enjoy sales, you need to know what to expect. Forecast your results so that you can know how many no’s you’ll likely get before you get another yes. If you can wisely pick your targets, build your offer and manage your conversion table, you can make more money while working less.


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