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  CONTENTS >> THE PEOPLE BUSINESS   May/Jun 2008
 
EXECUTIVE SUMMARY

Truths and Myths about Multicultural Customers

Learn to Be Sensitive to Other Cultures

By Michael Soon Lee



Over one-third of all Americans belong to a cultural or ethnical minority. This is a huge market for service providers all across the country—if you know how to meet the unique needs of customers and clients from other cultures. Let’s take a look at some commonly held perspectives and distinguish truth from myth.


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