When asked how she became involved in network marketing, Sandi
says it all goes back to her passion for making a difference in peoples
Upon graduating in the sixties with a degree in education from Temple University in Philadelphia, Sandi volunteered to be the first white female in an all-black school in North Philadelphia.
It was a very difficult time in our countrys history, she says, but I was passionate about taking an active part in that change.
Today, Sandi stays just as committed to being the change she wants to see. She delights in empowering women to become financially independent and take care of their families the way they choose.
Enjoying time freedom with family.
View from our primary residence in Lake Las Vegas.
Leaders having fun together.
Celebrating Christmas with our team.
In 1978, Sandi started a medical and surgical supply business in the front of one of her husbands pharmacies. Her specialty was in pediatrics and she was a pioneer in that industry: she worked very closely with Senator John Heinz on changing state mandates for supplying adaptive equipment to families with disabled children.
Our first two pharmacies actually failed, says Sandi, but we never gave up on the dream of having our own business and eventually had five pharmacies. We did very well and our business provided us an incredible lifestyle. We lived in a ten-thousand-square-foot home, had a Rolls Royce, a stretch limo, an English housemanthe life I always dreamed about and never thought would go away.
It was also one of the most emotional times of my life. Often, men abandoned their wives because they just couldnt deal with the stress of a disabled child. It was heart-wrenching to see women trying to survive financially while caring for someone who had truly unusual needs.
Sandi was impacting peoples lives in a big way. She sued insurance companies and won, getting the children what they needed to be as functional as possible.
I adored what I did, she says, but it was very stressful and challenging. We had half a million dollars in inventory, thirty-six employees and six trucks on the street. My specialty was adaptive equipment for the severely disabled: paraplegics, quadriplegics, and kids with spina bifida, cerebral palsy or MS.
Then, in 1985, managed care suddenly changed how the providers paid the suppliers.
Sandi and her husband could no longer afford to pay their employees every week
while providing expensive equipment to their patients. They eventually decided
to sell the business to a group of private investors, who acquired the business
and then defaulted on the payments.
That began an eight-year nightmare in the court system, says Sandi. We lost everything trying to prove we were right. We moved to Phoenix to start a new life, rented a tiny apartment and shared a nine-year-old car with no air conditioning.
They eventually won in court and became a landmark case, but they ended up hundreds of thousands of dollars in debt. How do you start all over again at the age of fifty-two? Going back to teaching school was not an option, especially in Phoenix, where the average teacher salary is about $25,000 a year.
When I moved to Phoenix, says Sandi, someone had given me the name of a lady to call once I got settled. Her name is Eileen and we met for lunch. She seemed to enjoy a nice lifestyle and we talked for hours. I cried and she listened. Eventually she said, Well, Sandi, maybe youd be open to looking at what Im doing. I said, What in the world do you do? Out of her mouth came the words, Network marketing.
Sandi answered, Dont even go there. She had tried a program about three or four years prior, where she convinced her husband Ed to buy $8,000 worth of water filters that they had to give away a few months later at their garage sale. Her image of network marketing was being front-loaded with thousands of dollars of product in her garage that she couldnt consume or sell.
But the more Eileen talked, the more Sandi understood that she might have a shot at getting her life back, financially. She told Eileen she would join her company, but would keep it a secret from her husband, because he would kill me. Ed quickly found out what was going on, because to get started, Sandi had to borrow money from her mother, who was living with them.
For three years, Sandi fought with Ed over whether or not she should quit her new network marketing business. Ed did not understand how Sandi could work this hard. Her newfound business opportunity gave her the ability to stay home and manage her mothers care. But in those days, long-distance calls cost 25 cents a minute. Her phone bills were bigger than her checks!
The first three years, I tried out probably ten companies, getting nowhere, says Sandi. I learned a lot by experiencing what did not work. But I knew I could succeed in this profession, if only I could find the right company with the right product, the right compensation plan and the right owners.
Today Sandi teaches people its not only about picking the right company, but also about understanding that, just as with a traditional business or any other profession, there is a learning curve involved.
No matter how good you are at your current job or professionyou could be at the top in insurance or real estate, or a teacher or an engineerwhat we do in network marketing is very, very different. Its about leverage. Its about creating a team of people who are working synergistically towards common goals, people who are like-minded, who want change and are willing to take action.
Often, I hear people say, Oh, this person would be so good at it, or, They really need this. It doesnt matter. They have to want it. They have to want change and they have to be willing to get in the game and learn how to figure it out, hopefully with the right mentor who can shortcut their learning curve.
Finally Sandi found a company that had just about all the qualities she looked for, except that it had never gone international. She knew in her heart that the international market could be bigger than all of North America. She stayed with that company for about seven years and became one of the more successful distributors, passionate about the products and services.
I worked that company very hard, but they never went international, says Sandi. At the time, they hadnt even gone into Canada. One day I got a call from a complete stranger who asked me to take a look at a new company. He got my name from some list and introduced himself. He asked me if Id be open to looking at a company that was going to be launching in a few months.
He invited me to the headquarters and sent me a plane ticket. I called a friend of mine, who reluctantly agreed to go with me. We visited the companys tiny 1,200-square-feet office (today its headquarters are 260,000 square feet) and four hours later, I called my husband and said, Ed, I think weve got a problem here. And he said, Whats wrong? And I said, I really like what I see.
What got her attention was the quality of the owners: six men with extensive backgrounds in traditional business as well as in network marketing.
To me, that was the magic, says Sandi. Just because someones a successful businessman doesnt mean that he can understand our unique profession. And just because someones a fabulous networker and can build a huge team doesnt mean he knows a thing about running a corporate business. The balance of both corporate and field expertise excited me even more than a first-to-market product.
That week, Sandi and Ed talked a lot. Ed was concerned because they were still crawling out of debt, and if Sandi jumped companies, she could lose her check.
We eventually joined my current company in 2002, says Sandi. It was a whole different story starting a new business, because now there was the Internet.
I worked my heart out and people would say, Youre lucky, Sandi, you got in early. Early is not always a good thing. When I worked the phones, most people answered (as I would have, if it were me on the other end), Oh, come on, Sandi! Its a startup! Ninety percent of companies never see their second birthday. And 85 percent of those who see their second birthday never see their third or fourth birthday. Call me back after the companys two years old. It was not easy that first year or two. Now, its a cakewalk in comparison.
Success is individual, says Sandi. For some families, $500 a month could make a big difference. One of the frustrations in our profession is that many people have a lottery mentality. They think, Oh, Im just going to join and buy some product and huge checks are going to magically show up in my mailbox. That couldnt be further from the truth, and causes a lot of disappointmentand attrition.
Its not about waiting for people to gift you volume or gift you people. Yes, it can happen, but the success and freedom dont happen without being active in the game and developing the skills to be able to solve peoples problems. I consider myself a problem-solver. If people do not have some problem regarding their health or their finances, then I may not have their solution.
Once theyve identified their problem, are they willing to do something about it? Are they willing to commit to a process that typically will take two to five years? In traditional business, it takes three to five years just to get a return on investment. In network marketing, we do not risk much. We dont re-mortgage the house. Youll invest some sweat equity, as you learn the skills to develop yourself, identify the people with whom you can share this phenomenal profession and plug into the systems that we know work.
Sandi says her mission is to empower people to live their dreams so that when their feet hit the floor in the morning, their hearts sing and theyre excited about the day and their futurebecause theyre in control.
Empowering women is my passion. Unfor-tunately, many women stay in dysfunctional relationships because they cant afford to leave. Many women go through heartache putting their kids in daycare. My goal is to help women make unlimited income while being able to stay home so they dont have to miss their babys first steps, and they can take care of an aging parent if they choose to. Our teams mantra is: Bring the Mothers of America Home.