There are six crucial elements to outsmart your brain and mind map—the brain’s story. When you understand and incorporate each of the six, you have the outline to master your life and business stories.

1. How to Regulate States of Mind

A state of mind is a set of particular emotions, memories, mental models and behavioral patterns. Some examples of states of mind: relaxation, alertness, anxiety, anger, centered attention.

Be aware of your different states of mind and know which state works best for what purpose—creative writing vs. editing; brainstorming vs. completing a project.

When you’re in a state of upset, the first to-do is to regulate feelings to restore a cool state. Break the state of mind. Step away. Take a walk. Wash your hands and face with cold water. Breathe deeply. Take a time out. Even sleep on it: “Let me think about that and get back to you” is a decision. Then you can respond when your state of mind is balanced.

The brain equation for good decisions: right brain (emotional) + left brain (logical) = balanced decision.

You have the greatest access to all the information you possess when you’re relaxed and centered.

It takes energy to change a state of mind, so clustering similar tasks that require the same state of mind is an efficient strategy. Going back and forth between states of mind is both exhausting and inefficient.

Learn the optimum state of mind for a particular task.

Protect your time for an endeavor of a particular state of mind.

Cluster tasks that require the same state of mind (for example, schedule activities such as errands later in the day when you are tired and have more difficulty concentrating on creative tasks).

2. The Power Is in the Focus

The mental act of attention holds in place brain circuitry that is activated by the focus. Paying attention over time keeps the brain circuits open and active. With repetition, these chemical links actually become stable changes in the brain’s structure.

The Law of Attraction is based in neuroscience. If you lay a nail and a paper clip side by side, nothing happens. When you take a magnet and stroke the nail several times from head to point, it becomes a magnet and can pick up the paper clip. Why? The molecules of the nail are aligned in the same direction.

It’s the same with your energy field. When all of you is going in the same direction—and focused—you have power.

The paradox is that we do not attract what we want, but we attract what we focus on. Everyone wants more money, so wanting is not the key to having it. Focusing on scarcity attracts scarcity. Focusing on prosperity aligns your energy to pursue prosperity.

Your unconscious doesn’t register positive or negative, only the focus. It is analogous to a print and negative being the same image—your unconscious is actualizing the image of whatever you focus on.

3. Visualize Changes

Visualization is a way to rehearse for your future. It takes both art and science to establish a vision. When you program your unconscious, you actually create a “future memory” to live into. The brain can’t tell who conjured it—you or reality. The more detailed your visual image, the more specifically etched your brain will be. We know that by simply picturing a danger, we can trigger the entire body responses of fight and flight.

I stepped to the podium to speak to the executives in the seminar. “Have any of you seen a yellow Jeep in the last month?” They registered disbelief, and finally puzzlement as they realized I was waiting for a response to a legitimate question. Finally one person tentatively raised his hand.

I asked them to close their eyes and visualize a yellow Jeep, the specific detail of how it looked from different angles, how it felt when they touched it, how the interior smelled—all the sensory details.

I asked them to open their eyes and to call or email me if they happened to spot a yellow Jeep. Twenty-two of the twenty-four executives in the room contacted me in the first three days to say they had spotted a yellow Jeep.

The number of yellow Jeeps existing in the world didn’t change; they just coded their radar for possibility.

4. Insight Changes the Brain

At the moment of insight, a complex new set of neural connections is created. A totally different part of the brain lights up in FMRI scans (functional magnetic resonance imagery—a video of the brain actually working) during these times, as contrasted with information or a directive received.

An “ah-ha” activates centers in the brain to release certain chemicals. Even more important than this insight-induced change is the sustained attention’s ability to hard-wire it into the brain’s circuits.

5. Take Action

The world will not pay you for what you know. It will pay you for what you do. It rewards action.

To create novel activity, you have to leave a comfort zone, as well as overcome the brain’s resistance to change.

Successful people develop a plan and set it into motion. It may not be perfect, but they self-correct and keep moving forward, learning from their mistakes to produce results.

6. Identity Transformation

A new experience or idea must be focused on consistently and frequently. When attention is consistent, brain circuitry is stabilized. The mindset of identity then incorporates the new experience and integrates it as part of an evolving self—as a component of one’s identity. Otherwise, it is not integrated and prone to be dismissed as “not me,” or attributed to luck or circumstance.

Your brain has a mind of its own, and you can change both.

DAVID KRUEGER, M.D. is an Executive Mentor Coach.
He is CEO of MentorPath, an executive coaching firm
tailored to the needs of executives and professionals. Dr. Krueger
is author of 15 books on wellness success, money, and
mind-body integration. His Wellness Teleseminar
can be accessed at