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  CONTENTS >> NETWORKING   Mar/Apr 2008
 
EXECUTIVE SUMMARY

Know Your Network

The G.A.I.N.S. Approach to Networking

By Dr. Ivan Misner



For success in generating referrals, it’s crucial to know your sources—the members of your network. There are five critical things that members of your network should know about each other. These are not mysterious secrets; they’re actually facts we are exposed to every day, but often pay little attention to.
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