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  CONTENTS >> INTERNET MARKETING   Mar/Apr 2008
 
EXECUTIVE SUMMARY

“Naturally Written” Web Sites Work Better

How to Place Your Keywords on Your Web Pages for Maximum Results

By Caroline Melberg



Back in the early days of the Internet, you could put keywords anywhere on a page and it would rank for that term. Gradually, search engines have gotten wise to a lot of tricks people have tried to fool them. Today search engines look at content and perform a contextual analysis to verify what you say your page is about.


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