When the Baby Boomers had kids, they had more than two children, on average. This means that Gen Y is a much larger than their parents’ generation, and larger than any other generation in history. When the number of people increases, there are more consumers to market to. This naturally creates more demand in what Gen Y’s need and want for their daily lives. The companies who successfully satisfy these increased new demands will be the ones to survive and thrive.

Major companies are clamoring to be the first to market to this generation and to be known for being the original company serving this demographic; social networking web sites are a good example. There are many reasons why Fortune 500 companies are focusing on marketing directly to Gen Y.

Is this new mega generation truly different? Due to the technology evolving so quickly, Generation Y was raised in a completely different culture and society than their parents’. Much as someone who was raised in a different country, we pretty much act, talk, walk, listen, dress and live differently than our parents. This has forced every smart company to consistently create new products and services that Gen Y’s want.

If you buy a new computer or cell phone these days, it won’t be long before version 1.1 comes out. This causes Gen Y’s who were raised around this constant innovation to actually change with it. Once a new product is the new cool thang to have or do, two days later it may well be obsolete or played out. Gen Y’s might describe this as so two minutes ago—and sometimes they mean it almost literally. Not only do companies consistently have to develop new products, they also must develop new ways to market those products to Gen Y’s.

The massive size of our generation is what will give it the incredible influence over future generations to come. Every Gen Y’s little brother or sister wants to be like him or her. Hence, they all want the same products and services. Gen Y’s naturally pass down their recommendations of their favorite brands to their siblings and children. With social networking sites like MySpace, YouTube and FaceBook, it’s like having word-of-mouth marketing on steroids. If you market to this generation and gain their loyalty and trust, then your company’s brand could be echoed and remembered for generations to come.

When this massive bubble moves through time, it actually changes the world as it moves through it. When Gen Y’s Baby Boomer parents grew up, it was no different. Entire industries were created to support their demands, and now, with this super-generation many are calling the “Echo Boomers,” new trends and global phenomena are being born faster than ever before.

DAKOTA REA has been a Gen Y leader in network marketing
since he joined the profession at age eighteen. He is author of
Generation Y: The New Baby Boomers in Network Marketing,
a CD program for network marketers on how to effectively attract,
recruit, manage and motivate the young adults of today.