Children of the Baby Boom generation, these twenty-somethings are savvy and very
well educated. They want more out of life than a J.O.B. (Just Over Broke) and
two weeks of paid vacation per year. Many have heard success stories from peers
who started businesses at a young age and discovered that education spreads far
beyond the school system. With endless streams of information on the Internet,
eager learners can gain a plethora of knowledge with a few clicks on the computer,
continually developing their entrepreneurial minds.
Gen Ys are fast thinkers and good communicators who like to have fun. They
created a language that some find more difficult to comprehend than tongue twisters.
The days of Igpay Atinlay (Pig Latin) are now replaced with abbreviated
terms such as ROFL, LOL, TTYL and BTW. Simultaneous texting, online chatting and
Internet searching seem natural for Gen Ys as they multitask for maximum
efficiency, doing it all from their cell phones while on the go.
If youre shaking your head in bewilderment or scrunching your forehead in
confusion, its time to open your mind and get with the program. The world
of ubiquitous technology is essential to understand if you want to appeal to our
generation. It is a way of life for us in this twenty-first century, and for those
of you who are still afraid to embrace it, its worth the effort and perhaps
a few headaches learning some new tricks, for we are the people you want on your
Gen Ys are great candidates for network marketing, they just may not know
it yet. Used to mass e-mails, blogs, online communities and personal profiles,
they are already building their networks and creating trust among their peers.
Gen Y is very aware of the myriad of business opportunities out there. In order
to take action, they simply need to be introduced to what you have to offer and
what the options are. While dedicated and hardworking, they thrive on having free
time for learning, growing and socializing. Balancing of life and work is a fundamental
need for this generation and they wont settle for a less than meaningful
career, where they can make a difference.
Generation Y doesnt want to just keep up, they prefer to be ahead of the
game. If theres a question, an immediate answer is neededotherwise
its on to something else. This doesnt mean that you are expected to
master all technological advances; just become comfortable with a few of your
favorites and find out what is important to the Gen Ys youre working
Recognize that each generation has its gifts and that we can learn from one another.
As you begin to understand the world from the Gen Y perspective, youll quickly
discover that this generation is a perfect match for network marketing and entrepreneurship.
JOURNEY HENKART is an internationally recognized speaker,
specializing in health, wellness and personal growth. At age fifteen she
co-wrote Cool Communication, endorsed by Oprah Winfrey and Deepak Chopra
with a foreword by Dr. John Gray. Currently twenty-six, Journey helps
people improve their health and wealth internationally.
She was featured in the Jan/Feb 2006 issue.